Our Story
Established in 2012, our expertise lies in creating unique lifestyle concepts in the digital, events, and F&B industry.
We are committed to bringing people together through a new generation of experiences for all who we encounter — community members, partners, clients, and employees alike.
Our Mission
Designing experiences for incredible people.
We live for great experiences — that’s why we make them. Our values are rooted in our passion for the extraordinary whilst making the world a better place. As a team, we constantly push boundaries to create new and fresh concepts that inspire us day after day.
Our Founders
Alexander Linnerth
Managing Director
As Co-Founder and Managing Director of the Sunshine Nation Group’s festival and hospitality division, Alexander directly oversees all key lifestyle projects like Garden Beats, Don Ho and the group’s communication department.
With extensive experience in marketing, events, communication and management, Alexander is always keen to explore and engage in new business opportunities in and around the region.
Bernhard Schwarz
Managing Director
As Co-Founder and Managing Director of the Sunshine Nation Group’s agency and event services division, Bernhard directly oversees all key agency accounts like Heineken, Samsung, Hendrick’s and foodpanda.
With extensive agency experience in event conceptualisation, production and management, Bernhard takes pride in bolstering the consumer experience for every project he undertakes.
